Marketing in a Slow Economy - Why SEO Becomes a Priority

Several reports I've come across lately have reinforced what today's online marketers already felt to be true: when the economy slows down, look for those marketing activities that will bring in a higher return with less cash outlay.

Enter search engine optimization. If you're not already optimizing your site and every page on it, there's no better time to start.

Why is SEO a good choice in a recession?

1. SEO costs less per qualified visitor than pay-per-click ads and it adds long-term value to your site.

2. Professional optimization can start showing the effects of traffic within a few months.

3. Optimization for the search engines can benefit desired on-site actions by your site visitors. Research shows that when consumers encounter the search terms they used to find your site actually used in the copy on your site, it helps them to feel more at ease about remaining on your site and can even increase conversion rates.

4. SEO is the most cost-effective way of establishing your company as an authority (or maintaining that status). It has been documented that people automatically attribute more trust and authoritative status to those with web sites that display high in the search results. Organic search results are perceived by users to be better indicators than the paid or sponsored ads which may also appear on the page.

5. SEO lets you focus on helping people find you when you they want your products/services, rather than force feeding it to them through advertising. In today's online environment, it pays more to be "findable" naturally than to plaster your ads everywhere, which is also more expensive.

I'm sure there are more reasons, but that's the gist of why SEO becomes a priority during an economic downturn or recession.

See how SEO Advantage is helping companies market strong even when the economy isn't at its best with graphic design, copywriting, and specialized SEO services.