Box Office Update 3/14-3/16: Hears the Box Office Call

Family Animation rises to the top.
The family film always has the opportunity rise to the top and when that family film is a computer animated tale there is an even better chance that it will succeed at the box office. Besides hitting a wide range of demographics, it is, as a family film, much more likely to bring out the family as a whole, opposed to picking it apart with an R or...